Babbage Insight x The Pipal Collective
Babbage Insight x The Pipal Collective
Crafting a pitch-ready identity for a B2B AI startup
Crafting a pitch-ready identity for a B2B AI startup
Sales Strategy
Social Media
The Brief
The Brief
Babbage Insight is a B2B AI company helping businesses harness the power of artificial intelligence to generate insights from complex internal data, and make smarter, faster decisions.
Their product is built for modern, forward-looking teams navigating huge volumes of siloed information, whether in operations, growth, or decision science.
We were brought in to shape the foundational pitch strategy: refine the value proposition, build the sales deck, improve the brand’s digital presence, and bring structure to LinkedIn content for both the company and founder.
Babbage Insight is a B2B AI company helping businesses harness the power of artificial intelligence to generate insights from complex internal data, and make smarter, faster decisions.
Their product is built for modern, forward-looking teams navigating huge volumes of siloed information, whether in operations, growth, or decision science.
We were brought in to shape the foundational pitch strategy: refine the value proposition, build the sales deck, improve the brand’s digital presence, and bring structure to LinkedIn content for both the company and founder.
The Challenge
The Challenge
The most interesting part of this project was also the hardest: the category itself.
B2B AI is a fast-moving, slightly fuzzy space, and many early-stage companies struggle to explain what they do, who they’re for, and how they’re different. The job here was not just to "polish" existing content, but to step in as early collaborators in shaping the narrative and helping the team find its commercial voice.
The most interesting part of this project was also the hardest: the category itself.
B2B AI is a fast-moving, slightly fuzzy space, and many early-stage companies struggle to explain what they do, who they’re for, and how they’re different. The job here was not just to "polish" existing content, but to step in as early collaborators in shaping the narrative and helping the team find its commercial voice.
The Approach
The Approach
We focused on three tracks: sales, digital presence, and thought leadership.
Sales Strategy & Deck
We created a comprehensive sales strategy document that laid out:The key buying personas
Priority pain points by function (e.g., operations leads, product heads, analysts)
A narrative arc for outbound pitches
Suggested deal structures for initial conversations
From that foundation, we built a sales deck designed to communicate Babbage’s capabilities clearly — without leaning on jargon. The structure was sharp, visual, and tailored to the real questions a prospect might ask.
Website Revamp
We outlined a full plan for revamping the website — with clear recommendations on:Site structure
Content hierarchy
Visual language
Messaging dos & don’ts
The execution was done in collaboration with the brand’s in-house designer, ensuring the final output felt true to their DNA but aligned with modern SaaS storytelling.
LinkedIn Content (Brand + Founder)
Lastly, we built and ran a content track for LinkedIn — covering both the Babbage handle and the founder’s personal page. Our work included:Channel strategy
Content themes & messaging buckets
Writing and publishing content directly
The idea was to build recall and clarity — one post at a time.
We focused on three tracks: sales, digital presence, and thought leadership.
Sales Strategy & Deck
We created a comprehensive sales strategy document that laid out:The key buying personas
Priority pain points by function (e.g., operations leads, product heads, analysts)
A narrative arc for outbound pitches
Suggested deal structures for initial conversations
From that foundation, we built a sales deck designed to communicate Babbage’s capabilities clearly — without leaning on jargon. The structure was sharp, visual, and tailored to the real questions a prospect might ask.
Website Revamp
We outlined a full plan for revamping the website — with clear recommendations on:Site structure
Content hierarchy
Visual language
Messaging dos & don’ts
The execution was done in collaboration with the brand’s in-house designer, ensuring the final output felt true to their DNA but aligned with modern SaaS storytelling.
LinkedIn Content (Brand + Founder)
Lastly, we built and ran a content track for LinkedIn — covering both the Babbage handle and the founder’s personal page. Our work included:Channel strategy
Content themes & messaging buckets
Writing and publishing content directly
The idea was to build recall and clarity — one post at a time.
The Outcome
The Outcome
While the engagement ended earlier than expected, the work delivered helped Babbage:
Refine their sales strategy and improve early conversations with potential customers
Set up a scalable narrative system for both outbound sales and public-facing content
Create a clear plan for their website and founder content, which can now be scaled or adapted by the internal team
Even in a short window, the team now has sharper messaging, cleaner assets, and better structure across their marketing and sales motions.
While the engagement ended earlier than expected, the work delivered helped Babbage:
Refine their sales strategy and improve early conversations with potential customers
Set up a scalable narrative system for both outbound sales and public-facing content
Create a clear plan for their website and founder content, which can now be scaled or adapted by the internal team
Even in a short window, the team now has sharper messaging, cleaner assets, and better structure across their marketing and sales motions.
What’s Next?
What’s Next?
This partnership ended ahead of schedule due to internal differences between stakeholders, but we’re proud of the work and grateful for the opportunity to collaborate in a fast-evolving, technical category. This project shows our ability to quickly adapt to cutting-edge industries and design comprehensive sales strategies from scratch, with equal attention to content, clarity, and communication.
This partnership ended ahead of schedule due to internal differences between stakeholders, but we’re proud of the work and grateful for the opportunity to collaborate in a fast-evolving, technical category. This project shows our ability to quickly adapt to cutting-edge industries and design comprehensive sales strategies from scratch, with equal attention to content, clarity, and communication.
Let's bring your vision to life.
© Priyanshi Poddar 2024
Let's bring your vision to life.
© Priyanshi Poddar 2024
Let's bring your vision to life.
© Priyanshi Poddar 2024