Chosen x The Pipal Collective
Chosen x The Pipal Collective
How we helped elevate Chosen's brand presence in India's Eastern and North Eastern regions through strategic influencer collaborations and targeted content.
How we helped elevate Chosen's brand presence in India's Eastern and North Eastern regions through strategic influencer collaborations and targeted content.
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The Brief
The Brief
Chosen by Dermatology aimed to enhance its brand awareness and market penetration specifically in India's Eastern and North Eastern regions. The goal was to position their products as essential for skin protection and health, addressing the unique environmental challenges of these areas.
Chosen by Dermatology aimed to enhance its brand awareness and market penetration specifically in India's Eastern and North Eastern regions. The goal was to position their products as essential for skin protection and health, addressing the unique environmental challenges of these areas.
The Challenge
The Challenge
Focusing on the Eastern and North Eastern regions presented new terrain for us, requiring a deep understanding of local nuances. Collaborating with domain expert Dr. Renita Rajan added a layer of curiosity and an invaluable learning opportunity.
Focusing on the Eastern and North Eastern regions presented new terrain for us, requiring a deep understanding of local nuances. Collaborating with domain expert Dr. Renita Rajan added a layer of curiosity and an invaluable learning opportunity.
The Approach
The Approach
To achieve Chosen's objectives, we implemented a three-pronged strategy:
Micro-Influencer Campaign
We partnered with approximately 50 influencers, including notable figures like @thedeepthie, @kimpi, and @ouh.panda. These influencers have a loyal following in the targeted regions, ensuring authentic engagement.Targeted Content Calendars
Chosen's Instagram: Developed a robust short-form content calendar spotlighting products like Safescreen sunscreen, Gelee moisturizer, and Redcovery serum.
Dr. Renita Rajan's Instagram: Curated informational content addressing skincare concerns prevalent in the Eastern and North Eastern regions, with a focus on Melasma and general skincare.
Key Messaging Development
Crafted messaging emphasizing:The heightened risk of Melasma in the North East and the necessity for specialized protection.
How Chosen's products are specifically formulated for Indian skin types
The importance of clinical-grade skincare over mass-market alternatives
The tone was authoritative yet approachable, positioning Chosen as a trusted local brand attuned to the region's specific skincare needs. We also highlighted Chosen's commitment through initiatives like a research partnership with a local university to study the effects of the North East environment on skin health.
To achieve Chosen's objectives, we implemented a three-pronged strategy:
Micro-Influencer Campaign
We partnered with approximately 50 influencers, including notable figures like @thedeepthie, @kimpi, and @ouh.panda. These influencers have a loyal following in the targeted regions, ensuring authentic engagement.Targeted Content Calendars
Chosen's Instagram: Developed a robust short-form content calendar spotlighting products like Safescreen sunscreen, Gelee moisturizer, and Redcovery serum.
Dr. Renita Rajan's Instagram: Curated informational content addressing skincare concerns prevalent in the Eastern and North Eastern regions, with a focus on Melasma and general skincare.
Key Messaging Development
Crafted messaging emphasizing:The heightened risk of Melasma in the North East and the necessity for specialized protection.
How Chosen's products are specifically formulated for Indian skin types
The importance of clinical-grade skincare over mass-market alternatives
The tone was authoritative yet approachable, positioning Chosen as a trusted local brand attuned to the region's specific skincare needs. We also highlighted Chosen's commitment through initiatives like a research partnership with a local university to study the effects of the North East environment on skin health.
The Outcome
The Outcome
Our collaborative efforts yielded significant results:
Enhanced Brand Awareness: The influencer campaign and targeted content significantly boosted Chosen's visibility in the Eastern and North Eastern regions.
Established Brand Trust: Positioned Chosen as a go-to skincare solution, reinforcing its image as a clinically developed, expert-led brand offering specialized, personalized skincare solutions.
Our collaborative efforts yielded significant results:
Enhanced Brand Awareness: The influencer campaign and targeted content significantly boosted Chosen's visibility in the Eastern and North Eastern regions.
Established Brand Trust: Positioned Chosen as a go-to skincare solution, reinforcing its image as a clinically developed, expert-led brand offering specialized, personalized skincare solutions.
What’s Next?
What’s Next?
This campaign marked a successful collaboration between Chosen by Dermatology and The Pipal Collective. While there are no immediate plans, we are enthusiastic about future projects that continue to push creative boundaries.
This campaign marked a successful collaboration between Chosen by Dermatology and The Pipal Collective. While there are no immediate plans, we are enthusiastic about future projects that continue to push creative boundaries.
Let's bring your vision to life.
© Priyanshi Poddar 2024
Let's bring your vision to life.
© Priyanshi Poddar 2024
Let's bring your vision to life.
© Priyanshi Poddar 2024