How we helped detoxie introduce a first-of-its-kind skincare range designed to combat stress and pollution.
How we helped detoxie introduce a first-of-its-kind skincare range designed to combat stress and pollution.
Brand Strategy
Social Media
Website
Visual Identity
The Brief
The Brief
detoxie, a skincare brand known for its urban-centric products, was gearing up to launch a new skincare range designed to lower cortisol levels and combat stress-related skin damage. This was a unique category, and they needed a well-planned go-to-market (GTM) strategy to create brand awareness and drive revenue.
detoxie had a big idea, and we teamed up to make sure it got the attention it deserved. They brought us in to help them with the launch, building a strategy across social media, influencer collaborations, and Amazon to ensure maximum visibility and impact.
detoxie, a skincare brand known for its urban-centric products, was gearing up to launch a new skincare range designed to lower cortisol levels and combat stress-related skin damage. This was a unique category, and they needed a well-planned go-to-market (GTM) strategy to create brand awareness and drive revenue.
detoxie had a big idea, and we teamed up to make sure it got the attention it deserved. They brought us in to help them with the launch, building a strategy across social media, influencer collaborations, and Amazon to ensure maximum visibility and impact.
The Challenge
The Challenge
Launching something completely new is exciting, but it also comes with its own set of challenges. For Detoxie, there were 3 big issues:
Reaching the right audience: The products were ideal for stressed urban professionals, but how do we ensure they see and engage with them?
Building a cohesive marketing approach: Social media, influencer partnerships, Amazon listings, and content creation all needed to come together in a cohesive way.
Uplifting brand perception: The new range needed to feel premium while remaining accessible to Detoxie’s target audience.
Launching something completely new is exciting, but it also comes with its own set of challenges. For Detoxie, there were 3 big issues:
Reaching the right audience: The products were ideal for stressed urban professionals, but how do we ensure they see and engage with them?
Building a cohesive marketing approach: Social media, influencer partnerships, Amazon listings, and content creation all needed to come together in a cohesive way.
Uplifting brand perception: The new range needed to feel premium while remaining accessible to Detoxie’s target audience.
The Approach
The Approach
To ensure detoxie’s new range stood out, we focused on three key pillars: organic content, influencer collaborations, and elevated product presentation.
1. Social Media & Influencer Collaborations
We built a content strategy that positioned skincare as an essential part of stress management, making detoxie more relatable to professionals juggling busy lives. This included:
Influencer Partnerships: We collaborated with wellness coaches and lifestyle influencers who aligned with the brand’s ethos. One notable partnership was with FacePrana (200K+ followers), who highlighted how detoxie’s cortisol-lowering face serum helps counter stress-induced skin damage.
To ensure detoxie’s new range stood out, we focused on three key pillars: organic content, influencer collaborations, and elevated product presentation.
1. Social Media & Influencer Collaborations
We built a content strategy that positioned skincare as an essential part of stress management, making detoxie more relatable to professionals juggling busy lives. This included:
Influencer Partnerships: We collaborated with wellness coaches and lifestyle influencers who aligned with the brand’s ethos. One notable partnership was with FacePrana (200K+ followers), who highlighted how detoxie’s cortisol-lowering face serum helps counter stress-induced skin damage.
Creative Community Activation: We did an event with Pawasana, a wellness community offering yoga sessions with puppies. Winners received exclusive sessions, creating a memorable, feel-good brand association that resonated with detoxie’s audience.
Creative Community Activation: We did an event with Pawasana, a wellness community offering yoga sessions with puppies. Winners received exclusive sessions, creating a memorable, feel-good brand association that resonated with detoxie’s audience.
Content Experimentation: We tested different formats, educational reels, testimonials, and collaborations with other pages to broaden detoxie’s reach organically.
2. Amazon Optimization: A Premium Makeover
On Amazon, we knew detoxie’s products had to do more than just show up; they had to stand out. So, we gave their listings a complete makeover. We upgraded detoxie’s Amazon A+ content and product images, making them look sleek, premium, and consistent, significantly improving the brand’s perceived value.
2. Amazon Optimization: A Premium Makeover
On Amazon, we knew detoxie’s products had to do more than just show up; they had to stand out. So, we gave their listings a complete makeover. We upgraded detoxie’s Amazon A+ content and product images, making them look sleek, premium, and consistent, significantly improving the brand’s perceived value.
3. Website Makeover: Targeted Landing Pages
We revamped the detoxie website to optimize and align it with the theme of the brand: stress and pollution. This makeover was focused on building a new landing page that emphasized the stress and pollution theme of the product. We also reimagined the visuals on the website with an all-new set of visuals featuring new models and a beautiful theme. We planned and coordinated the whole photoshoot, the results of which can be seen above.
3. Website Makeover: Targeted Landing Pages
We revamped the detoxie website to optimize and align it with the theme of the brand: stress and pollution. This makeover was focused on building a new landing page that emphasized the stress and pollution theme of the product. We also reimagined the visuals on the website with an all-new set of visuals featuring new models and a beautiful theme. We planned and coordinated the whole photoshoot, the results of which can be seen above.
The Outcome
The Outcome
detoxie’s launch made a lasting impression, setting them up for long-term success. The collaboration put down a clear strategy for detoxie to follow. Social media became consistent, with increased awareness among the right audience.
detoxie’s launch made a lasting impression, setting them up for long-term success. The collaboration put down a clear strategy for detoxie to follow. Social media became consistent, with increased awareness among the right audience.
What’s Next?
What’s Next?
This launch was just the beginning. detoxie is continuing to expand its product line and build a stronger brand presence. Our work set a new standard for their marketing efforts, creating a replicable and reliable system for future launches. We love working with brands that push boundaries, and detoxie is doing just that. Whether it’s their next product or an even bigger vision, we’re here for it!
This launch was just the beginning. detoxie is continuing to expand its product line and build a stronger brand presence. Our work set a new standard for their marketing efforts, creating a replicable and reliable system for future launches. We love working with brands that push boundaries, and detoxie is doing just that. Whether it’s their next product or an even bigger vision, we’re here for it!
The Pipal
The Pipal
Purple Studio Hub - Reel Creation
Vishaka Dayani - Illustrations
Purple Studio Hub - Reel Creation
Vishaka Dayani - Illustrations
Let's bring your vision to life.
Let's bring your vision to life.
Let's bring your vision to life.