Detoxie x The Pipal Collective
Detoxie x The Pipal Collective
How we helped Detoxie introduce a first-of-its-kind skincare range designed to combat stress and pollution.
How we helped Detoxie introduce a first-of-its-kind skincare range designed to combat stress and pollution.
Brand Strategy
Social Media
Website
Communications
Visual Identity
The Brief
The Brief
Detoxie, a skincare brand known for its urban-centric products, was gearing up to launch a new skincare range designed to lower cortisol levels and combat stress-related skin damage. This was a unique category, and they needed a well-planned go-to-market (GTM) strategy to create brand awareness and drive revenue.
Detoxie had a big idea, and we teamed up to make sure it got the attention it deserved. They brought us in to help them with the launch, building a strategy across social media, influencer collaborations, and Amazon to ensure maximum visibility and impact.
Detoxie, a skincare brand known for its urban-centric products, was gearing up to launch a new skincare range designed to lower cortisol levels and combat stress-related skin damage. This was a unique category, and they needed a well-planned go-to-market (GTM) strategy to create brand awareness and drive revenue.
Detoxie had a big idea, and we teamed up to make sure it got the attention it deserved. They brought us in to help them with the launch, building a strategy across social media, influencer collaborations, and Amazon to ensure maximum visibility and impact.
The Challenge
The Challenge
Launching something completely new is exciting, but it also comes with its own set of challenges. For Detoxie, there were 3 big issues -
Reaching the right audience: The products were ideal for stressed urban professionals, but how do we ensure they see and engage with them?
Building a cohesive marketing approach: Social media, influencer partnerships, Amazon listings, and content creation all needed to come together in a cohesive way
Uplifting brand perception: The new range needed to feel premium while remaining accessible to Detoxie’s target audience
Launching something completely new is exciting, but it also comes with its own set of challenges. For Detoxie, there were 3 big issues -
Reaching the right audience: The products were ideal for stressed urban professionals, but how do we ensure they see and engage with them?
Building a cohesive marketing approach: Social media, influencer partnerships, Amazon listings, and content creation all needed to come together in a cohesive way
Uplifting brand perception: The new range needed to feel premium while remaining accessible to Detoxie’s target audience
The Approach
The Approach
To ensure Detoxie’s new range stood out, we focused on three key pillars: organic content, influencer collaborations, and elevated product presentation.
1. Social Media & Influencer Collaborations
We built a content strategy that positioned skincare as an essential part of stress management, making Detoxie more relatable to professionals juggling busy lives. This included:
Influencer Partnerships: We collaborated with wellness coaches and lifestyle influencers who aligned with the brand’s ethos. One notable partnership was with FacePrana (200K+ followers), who highlighted how Detoxie’s cortisol-lowering face serum helps counter stress-induced skin damage.
To ensure Detoxie’s new range stood out, we focused on three key pillars: organic content, influencer collaborations, and elevated product presentation.
1. Social Media & Influencer Collaborations
We built a content strategy that positioned skincare as an essential part of stress management, making Detoxie more relatable to professionals juggling busy lives. This included:
Influencer Partnerships: We collaborated with wellness coaches and lifestyle influencers who aligned with the brand’s ethos. One notable partnership was with FacePrana (200K+ followers), who highlighted how Detoxie’s cortisol-lowering face serum helps counter stress-induced skin damage.
Creative Community Activation: We ran a giveaway with Pawasana, a wellness community offering yoga sessions with puppies. Winners received exclusive sessions, creating a memorable, feel-good brand association that resonated with Detoxie’s audience.
Creative Community Activation: We ran a giveaway with Pawasana, a wellness community offering yoga sessions with puppies. Winners received exclusive sessions, creating a memorable, feel-good brand association that resonated with Detoxie’s audience.
Content Experimentation: We tested different formats, educational reels, testimonials, and collaborations with other pages to broaden Detoxie’s reach organically.
Content Experimentation: We tested different formats, educational reels, testimonials, and collaborations with other pages to broaden Detoxie’s reach organically.
2. Amazon Optimization: A Premium Makeover
On Amazon, we knew Detoxie’s products had to do more than just show up, they had to stand out. So, we gave their listings a complete makeover.
Keyword Research & SEO Overhaul: We conducted in-depth keyword research and rewrote product titles, descriptions, and bullet points, making them both SEO-friendly and consumer-friendly.
Revamped Visuals: We upgraded Detoxie’s Amazon A+ content and product images, making them look sleek, premium, and consistent, significantly improving the brand’s perceived value.
2. Amazon Optimization: A Premium Makeover
On Amazon, we knew Detoxie’s products had to do more than just show up, they had to stand out. So, we gave their listings a complete makeover.
Keyword Research & SEO Overhaul: We conducted in-depth keyword research and rewrote product titles, descriptions, and bullet points, making them both SEO-friendly and consumer-friendly.
Revamped Visuals: We upgraded Detoxie’s Amazon A+ content and product images, making them look sleek, premium, and consistent, significantly improving the brand’s perceived value.
The Impact
The Impact
Seeing the impact unfold was incredible! Detoxie’s launch made a lasting impression, setting them up for long-term success.
Amazon rankings improved, reflecting better discoverability and relevance.
Social media engagement grew significantly, with increased interactions from the right audience.
Influencer campaigns drove authentic conversations, reinforcing Detoxie’s positioning as the go-to skincare brand for stressed professionals.
Seeing the impact unfold was incredible! Detoxie’s launch made a lasting impression, setting them up for long-term success.
Amazon rankings improved, reflecting better discoverability and relevance.
Social media engagement grew significantly, with increased interactions from the right audience.
Influencer campaigns drove authentic conversations, reinforcing Detoxie’s positioning as the go-to skincare brand for stressed professionals.
What’s Next?
What’s Next?
This launch was just the beginning. Detoxie is continuing to expand its product line and build a stronger brand presence. Our work set a new standard for their marketing efforts, creating a replicable and reliable system for future launches. We love working with brands that push boundaries, and Detoxie is doing just that. Whether it’s their next product or an even bigger vision, we’re here for it!
This launch was just the beginning. Detoxie is continuing to expand its product line and build a stronger brand presence. Our work set a new standard for their marketing efforts, creating a replicable and reliable system for future launches. We love working with brands that push boundaries, and Detoxie is doing just that. Whether it’s their next product or an even bigger vision, we’re here for it!
Let's bring your vision to life.
© Priyanshi Poddar 2024
Let's bring your vision to life.
© Priyanshi Poddar 2024
Let's bring your vision to life.
© Priyanshi Poddar 2024