Flywl x The Pipal Collective
Flywl x The Pipal Collective
How we became Flywl’s fractional marketing managers— from sales decks to LinkedIn content
How we became Flywl’s fractional marketing managers— from sales decks to LinkedIn content
Brand Strategy
Social Media
The Brief
The Brief
Flywl is a fast-growing SaaS company operating in a niche but rapidly evolving space — cloud marketplaces. Their product helps large enterprises streamline how they discover, buy, and manage software across platforms like AWS, Azure, and GCP.
As the product matured and GTM motion picked up speed, the team brought us in as fractional marketing managers, to build a cohesive brand strategy, support B2B sales efforts, and own Flywl’s digital brand presence, with a focus on LinkedIn.
Flywl is a fast-growing SaaS company operating in a niche but rapidly evolving space — cloud marketplaces. Their product helps large enterprises streamline how they discover, buy, and manage software across platforms like AWS, Azure, and GCP.
As the product matured and GTM motion picked up speed, the team brought us in as fractional marketing managers, to build a cohesive brand strategy, support B2B sales efforts, and own Flywl’s digital brand presence, with a focus on LinkedIn.
The Challenge
The Challenge
This project was equal parts exciting and unfamiliar.
We were entering a space we hadn’t worked in before, the world of cloud marketplaces and enterprise procurement. But with a founder like Ankur, who’s not only razor-sharp but incredibly enthusiastic, the learning curve turned into a deep-dive into an industry most people don’t even know exists.
Our job was to take dense, technical information and shape it into clear, sharp, and compelling brand assets — from decks to content.
This project was equal parts exciting and unfamiliar.
We were entering a space we hadn’t worked in before, the world of cloud marketplaces and enterprise procurement. But with a founder like Ankur, who’s not only razor-sharp but incredibly enthusiastic, the learning curve turned into a deep-dive into an industry most people don’t even know exists.
Our job was to take dense, technical information and shape it into clear, sharp, and compelling brand assets — from decks to content.
The Approach
The Approach
This is an ongoing partnership, but here’s what we’ve built so far — step by step:
Brand Concept Note
We began by creating a foundational brand concept note, a condensed but comprehensive document capturing Flywl’s brand ethos, values, target personas, tone, and positioning. This wasn’t a theoretical branding exercise — it came straight from hours of working closely with Ankur, listening to his story, and translating his vision into a document the team could rally around.Persona-Based Pitch Strategy
From the brand note, we developed detailed consumer personas, including CTOs, FinOps leaders, and procurement heads. For each persona, we built tailored pitch strategies, messaging cues, and narrative frameworks that would later shape both sales and content tracks.Channel Strategy & Planning
With the brand foundation in place, we mapped out a channel-wise strategy for LinkedIn, email, and YouTube, identifying the role of each channel, key messaging buckets, content formats, and frequency. Every touchpoint had a plan.Sales Deck
We kicked things off with a complete overhaul of Flywl’s core sales asset — a structured, strategic pitch deck aimed at CTOs, FinOps leaders, and procurement heads. The challenge was distilling a complex product into a narrative that’s tight, credible, and easy to grasp, and that’s exactly what we did.LinkedIn Content Series
With foundational assets in place, we shifted focus to digital brand presence. We took full ownership of LinkedIn content strategy and execution, from scripting and filming to editing and posting. We launched a 10-part video series featuring Ankur, directed by our founder Priyanshi. Each video dives into a different aspect of Flywl — from the problem it solves and the customer pain points to the team’s vision and roadmap. Editing was done by Albert, and graphic design was led by Suprabho, both of whom we brought in as creative partners.
This is an ongoing partnership, but here’s what we’ve built so far — step by step:
Brand Concept Note
We began by creating a foundational brand concept note, a condensed but comprehensive document capturing Flywl’s brand ethos, values, target personas, tone, and positioning. This wasn’t a theoretical branding exercise — it came straight from hours of working closely with Ankur, listening to his story, and translating his vision into a document the team could rally around.Persona-Based Pitch Strategy
From the brand note, we developed detailed consumer personas, including CTOs, FinOps leaders, and procurement heads. For each persona, we built tailored pitch strategies, messaging cues, and narrative frameworks that would later shape both sales and content tracks.Channel Strategy & Planning
With the brand foundation in place, we mapped out a channel-wise strategy for LinkedIn, email, and YouTube, identifying the role of each channel, key messaging buckets, content formats, and frequency. Every touchpoint had a plan.Sales Deck
We kicked things off with a complete overhaul of Flywl’s core sales asset — a structured, strategic pitch deck aimed at CTOs, FinOps leaders, and procurement heads. The challenge was distilling a complex product into a narrative that’s tight, credible, and easy to grasp, and that’s exactly what we did.LinkedIn Content Series
With foundational assets in place, we shifted focus to digital brand presence. We took full ownership of LinkedIn content strategy and execution, from scripting and filming to editing and posting. We launched a 10-part video series featuring Ankur, directed by our founder Priyanshi. Each video dives into a different aspect of Flywl — from the problem it solves and the customer pain points to the team’s vision and roadmap. Editing was done by Albert, and graphic design was led by Suprabho, both of whom we brought in as creative partners.
The Outcome
The Outcome
While the project is still in motion, a few things are already in place:
A sharp, investor- and enterprise-ready sales deck
A clear channel-wise strategy to guide all marketing decisions
A consistent, well-produced LinkedIn presence that reflects Flywl’s credibility and clarity
A strong internal rhythm — where tracks are either fully owned by us, or co-owned with the in-house team
This isn't just about building content — it’s about building confidence, internally and externally
While the project is still in motion, a few things are already in place:
A sharp, investor- and enterprise-ready sales deck
A clear channel-wise strategy to guide all marketing decisions
A consistent, well-produced LinkedIn presence that reflects Flywl’s credibility and clarity
A strong internal rhythm — where tracks are either fully owned by us, or co-owned with the in-house team
This isn't just about building content — it’s about building confidence, internally and externally
What’s Next?
What’s Next?
We’re continuing to support Flywl across content, comms, and strategy. The next chapter includes launching a podcast featuring industry leaders, scaling our content operations, and exploring new brand-building initiatives beyond social. This project is a great example of our ability to seamlessly mix with a brand’s in-house team, fully owning some tracks, while collaborating efficiently across all others.
We’re continuing to support Flywl across content, comms, and strategy. The next chapter includes launching a podcast featuring industry leaders, scaling our content operations, and exploring new brand-building initiatives beyond social. This project is a great example of our ability to seamlessly mix with a brand’s in-house team, fully owning some tracks, while collaborating efficiently across all others.
Let's bring your vision to life.
© Priyanshi Poddar 2024
Let's bring your vision to life.
© Priyanshi Poddar 2024
Let's bring your vision to life.
© Priyanshi Poddar 2024