Helium Homes x The Pipal Collective
Helium Homes x The Pipal Collective
Laying the foundation: how we brought a modern real estate brand to life
Laying the foundation: how we brought a modern real estate brand to life
Brand Strategy
Visual Identity
The Brief
The Brief
Helium is a real estate brand that’s reimagining what it means to rent a home in India.
Instead of overwhelming tenants with broker-driven listings or pushing homeowners into months of uncertainty, Helium offers a fully digital, trust-first rental experience with curated properties, verified listings, and guaranteed rent for five years.
We were brought in to shape the visual identity and website and to translate the brand’s philosophy into a system that felt modern, premium, and personal.
Helium is a real estate brand that’s reimagining what it means to rent a home in India.
Instead of overwhelming tenants with broker-driven listings or pushing homeowners into months of uncertainty, Helium offers a fully digital, trust-first rental experience with curated properties, verified listings, and guaranteed rent for five years.
We were brought in to shape the visual identity and website and to translate the brand’s philosophy into a system that felt modern, premium, and personal.
The Challenge
The Challenge
This wasn’t just about making a real estate site look better, it was about changing how the category feels.
Renting a home is stressful. It’s packed with friction, paperwork, false listings, and a huge trust gap between tenants and homeowners. Helium wanted to eliminate that stress and our job was to ensure that it came through in every pixel, every word, and every scroll.
The brand needed to look sleek, but not sterile. Premium, but not intimidating. Confident, but approachable. That balance defined every creative decision.
This wasn’t just about making a real estate site look better, it was about changing how the category feels.
Renting a home is stressful. It’s packed with friction, paperwork, false listings, and a huge trust gap between tenants and homeowners. Helium wanted to eliminate that stress and our job was to ensure that it came through in every pixel, every word, and every scroll.
The brand needed to look sleek, but not sterile. Premium, but not intimidating. Confident, but approachable. That balance defined every creative decision.
The Approach
The Approach
We took a full-stack approach to brand building covering everything from narrative to execution:
Brand Concept Note
We started, as always, with a brand concept, not a single-source-of-truth that distilled Helium’s mission, values, personas, and personality into one cohesive narrative. This helped us ground all further decisions in strategy, not just taste.Logo & Visual Identity
The identity system was built around Helium’s core proposition: real homes, real people, zero stress. We created a logo and design language that felt crisp, minimal, and mobile-first drawing inspiration from modern tech-forward brands, but staying rooted in trust and warmth.
The design was led by Vishakha, who brought in strong clarity, structure, and taste to the visual layer.
We took a full-stack approach to brand building covering everything from narrative to execution:
Brand Concept Note
We started, as always, with a brand concept, not a single-source-of-truth that distilled Helium’s mission, values, personas, and personality into one cohesive narrative. This helped us ground all further decisions in strategy, not just taste.Logo & Visual Identity
The identity system was built around Helium’s core proposition: real homes, real people, zero stress. We created a logo and design language that felt crisp, minimal, and mobile-first drawing inspiration from modern tech-forward brands, but staying rooted in trust and warmth.
The design was led by Vishakha, who brought in strong clarity, structure, and taste to the visual layer.
Website Design & Development
We designed and built the brand’s website on Framer prioritizing clarity, speed, and mobile responsiveness. The structure was deliberately simple:
What Helium does
Who it’s for
Why it works
How to get started
We used real photography, minimal text, and light animations to guide users through the experience keeping the focus on ease and trust.
Execution was led by Vishwajeet, who handled development with precision.
Website Design & Development
We designed and built the brand’s website on Framer prioritizing clarity, speed, and mobile responsiveness. The structure was deliberately simple:
What Helium does
Who it’s for
Why it works
How to get started
We used real photography, minimal text, and light animations to guide users through the experience keeping the focus on ease and trust.
Execution was led by Vishwajeet, who handled development with precision.
The Outcome
The Outcome
The result? A clean, modern, and human brand identity that does exactly what it’s meant to do is build confidence.
Helium now has a visual and digital foundation that matches the clarity of its business model. And the best part? It looks and feels exactly like what the founders had envisioned a real estate brand that people can actually enjoy interacting with.
The result? A clean, modern, and human brand identity that does exactly what it’s meant to do is build confidence.
Helium now has a visual and digital foundation that matches the clarity of its business model. And the best part? It looks and feels exactly like what the founders had envisioned a real estate brand that people can actually enjoy interacting with.
What’s Next?
What’s Next?
For now, the engagement is wrapped but as Helium grows across markets and product lines, we’re excited to support them on future tracks: new city launches, campaign design, and more product storytelling.
For now, the engagement is wrapped but as Helium grows across markets and product lines, we’re excited to support them on future tracks: new city launches, campaign design, and more product storytelling.
Let's bring your vision to life.
© Priyanshi Poddar 2024
Let's bring your vision to life.
© Priyanshi Poddar 2024
Let's bring your vision to life.
© Priyanshi Poddar 2024