The Launchmob x The Pipal Collective
The Launchmob x The Pipal Collective
Transforming research into revenue: How we helped shape a research based lead generation asset for Skaled
Transforming research into revenue: How we helped shape a research based lead generation asset for Skaled
Whitepaper Publication
The Brief
The Brief
The LaunchMob brought us on board to craft a cornerstone piece of content for Skaled, a revenue consulting firm. The goal: create a whitepaper that not only demonstrated thought leadership but acted as a lead generation engine for enterprise audiences.
Our job was to take industry trends, internal IP, and practical frameworks — and shape them into a well-structured, high-value whitepaper that would speak directly to potential customers.
The LaunchMob brought us on board to craft a cornerstone piece of content for Skaled, a revenue consulting firm. The goal: create a whitepaper that not only demonstrated thought leadership but acted as a lead generation engine for enterprise audiences.
Our job was to take industry trends, internal IP, and practical frameworks — and shape them into a well-structured, high-value whitepaper that would speak directly to potential customers.
The Challenge
The Challenge
This project came with a clear brief but a complex execution. We weren’t just writing a blog post or lightweight asset — we were crafting a multi-section whitepaper backed by research, data, and consulting insights.
What made this work especially interesting was the depth required — understanding the revenue alignment challenges of PE-backed companies, diagnosing organizational issues like metric sprawl, and building a compelling solution narrative through the GAINS framework. It pushed us to dig deep into RevOps strategy and enterprise sales challenges.
This project came with a clear brief but a complex execution. We weren’t just writing a blog post or lightweight asset — we were crafting a multi-section whitepaper backed by research, data, and consulting insights.
What made this work especially interesting was the depth required — understanding the revenue alignment challenges of PE-backed companies, diagnosing organizational issues like metric sprawl, and building a compelling solution narrative through the GAINS framework. It pushed us to dig deep into RevOps strategy and enterprise sales challenges.
The Approach
The Approach
We anchored the whitepaper around a pressing theme: The Alignment Gap — the disconnect across sales, marketing, enablement, and RevOps teams that leads to up to 30% revenue leakage.
Our structure was simple, but deliberate:
Market Context
A data-backed overview of what’s happening across sales orgs today — longer sales cycles, declining net retention, rising CAC, and low pipeline visibility.Problem Definition
We unpacked three critical challenges facing revenue teams:Teams chasing different goals without a unified roadmap
Conflicting definitions for the same metrics (win rates, qualification, etc.)
Operational disconnects in increasingly hybrid setups
The Cost of Misalignment
A case study of a $35M tech company post-merger highlighted how different definitions of success across departments fractured decision-making — and how one facilitated alignment session created significant forecast accuracy gains.The Solution: GAINS Framework
We introduced GAINS — a strategic framework centered on five core metrics:Growth (Pipeline Velocity)
Acceleration (Sales Cycle Speed)
Impact (Conversion Rate)
Net Retention (Customer Growth)
Sales Productivity (Rep Efficiency)
For each metric, we broke down:
Common missteps
Tactical implementation plans
Case studies with tangible results (e.g., 126% pipeline increase, 15% lift in AE-sourced leads, and win rate improvements)
Looking Ahead
We wrapped up the whitepaper with a forward-looking view:
Why 2025 will reward alignment-first teams, and how GAINS offers a roadmap for AI-powered, metric-led scale.
CTAs included a downloadable GAINS Metrics Calculator and a discovery call prompt — linking content directly to pipeline.
We anchored the whitepaper around a pressing theme: The Alignment Gap — the disconnect across sales, marketing, enablement, and RevOps teams that leads to up to 30% revenue leakage.
Our structure was simple, but deliberate:
Market Context
A data-backed overview of what’s happening across sales orgs today — longer sales cycles, declining net retention, rising CAC, and low pipeline visibility.Problem Definition
We unpacked three critical challenges facing revenue teams:Teams chasing different goals without a unified roadmap
Conflicting definitions for the same metrics (win rates, qualification, etc.)
Operational disconnects in increasingly hybrid setups
The Cost of Misalignment
A case study of a $35M tech company post-merger highlighted how different definitions of success across departments fractured decision-making — and how one facilitated alignment session created significant forecast accuracy gains.The Solution: GAINS Framework
We introduced GAINS — a strategic framework centered on five core metrics:Growth (Pipeline Velocity)
Acceleration (Sales Cycle Speed)
Impact (Conversion Rate)
Net Retention (Customer Growth)
Sales Productivity (Rep Efficiency)
For each metric, we broke down:
Common missteps
Tactical implementation plans
Case studies with tangible results (e.g., 126% pipeline increase, 15% lift in AE-sourced leads, and win rate improvements)
Looking Ahead
We wrapped up the whitepaper with a forward-looking view:
Why 2025 will reward alignment-first teams, and how GAINS offers a roadmap for AI-powered, metric-led scale.
CTAs included a downloadable GAINS Metrics Calculator and a discovery call prompt — linking content directly to pipeline.
The Outcome
The Outcome
The final whitepaper is research-backed, sharply written, and visually structured for executive audiences — exactly what Skaled needed to generate qualified interest and start meaningful conversations.
It acts as a top-of-funnel magnet that’s already positioning Skaled as a strategic partner in the PE-backed RevOps ecosystem — and offers a reusable narrative foundation for webinars, sales decks, and email nurture flows.
The final whitepaper is research-backed, sharply written, and visually structured for executive audiences — exactly what Skaled needed to generate qualified interest and start meaningful conversations.
It acts as a top-of-funnel magnet that’s already positioning Skaled as a strategic partner in the PE-backed RevOps ecosystem — and offers a reusable narrative foundation for webinars, sales decks, and email nurture flows.
What’s Next?
What’s Next?
This was a defined-scope engagement, but we’d be excited to collaborate again — especially on similar editorial or strategic content formats that sit at the intersection of consulting, storytelling, and sales enablement. This project showcases our ability to go deep into a sector, synthesize research into real insights, and create content pieces and assets that work hard — for brand, for leads, and for credibility.
This was a defined-scope engagement, but we’d be excited to collaborate again — especially on similar editorial or strategic content formats that sit at the intersection of consulting, storytelling, and sales enablement. This project showcases our ability to go deep into a sector, synthesize research into real insights, and create content pieces and assets that work hard — for brand, for leads, and for credibility.
Let's bring your vision to life.
© Priyanshi Poddar 2024
Let's bring your vision to life.
© Priyanshi Poddar 2024
Let's bring your vision to life.
© Priyanshi Poddar 2024