The Launchmob x The Pipal Collective
The Launchmob x The Pipal Collective
Transforming research into revenue: How we helped shape a research based lead generation asset for Skaled with Launch Mob
Transforming research into revenue: How we helped shape a research based lead generation asset for Skaled with Launch Mob
Whitepaper Publication
The Brief
The Brief
The LaunchMob brought us on board to craft a cornerstone piece of content for Skaled, a revenue consulting firm. The goal: create a white paper that not only demonstrated thought leadership but also acted as a lead generation engine for enterprise audiences.
Our job was to take industry trends, internal IP, and practical frameworks and shape them into a well-structured, high-value white paper that would speak directly to potential customers.
The LaunchMob brought us on board to craft a cornerstone piece of content for Skaled, a revenue consulting firm. The goal: create a white paper that not only demonstrated thought leadership but also acted as a lead generation engine for enterprise audiences.
Our job was to take industry trends, internal IP, and practical frameworks and shape them into a well-structured, high-value white paper that would speak directly to potential customers.
The Challenge
The Challenge
This project came with a clear brief but a complex execution. We weren’t just writing a blog post or lightweight asset; we were crafting a multi-section white paper backed by research, data, and consulting insights.
What made this work especially interesting was the depth required to understand the revenue alignment challenges of PE-backed companies, diagnose organizational issues like metric sprawl, and build a compelling solution narrative through the GAINS framework. It pushed us to dig deep into RevOps strategy and enterprise sales challenges.
This project came with a clear brief but a complex execution. We weren’t just writing a blog post or lightweight asset; we were crafting a multi-section white paper backed by research, data, and consulting insights.
What made this work especially interesting was the depth required to understand the revenue alignment challenges of PE-backed companies, diagnose organizational issues like metric sprawl, and build a compelling solution narrative through the GAINS framework. It pushed us to dig deep into RevOps strategy and enterprise sales challenges.
The Approach
The Approach
We anchored the whitepaper around a pressing theme: The Alignment Gap—the disconnect across sales, marketing, enablement, and RevOps teams that leads to up to 30% revenue leakage.
Our structure was simple but deliberate:
Market Context
A data-backed overview of what’s happening across sales orgs today: longer sales cycles, declining net retention, rising CAC, and low pipeline visibility.Problem Definition
We unpacked three critical challenges facing revenue teams:Teams chasing different goals without a unified roadmap
Conflicting definitions for the same metrics (win rates, qualification, etc.)
Operational disconnects in increasingly hybrid setups
The Cost of Misalignment
A case study of a $35M tech company post-merger highlighted how different definitions of success across departments fractured decision-making and how one facilitated alignment session created significant forecast accuracy gains.The Solution: GAINS Framework
We extended the GAINS framework created by the Launch Mob team and added depth to it. GAINS is a strategic framework centered on five core metrics:Growth (Pipeline Velocity)
Acceleration (Sales Cycle Speed)
Impact (Conversion Rate)
Net Retention (Customer Growth)
Sales Productivity (Rep Efficiency)
For each metric, we broke down:
Common missteps
Tactical implementation plans
Case studies with tangible results (e.g., 126% pipeline increase, 15% lift in AE-sourced leads, and win rate improvements)
Looking Ahead
We wrapped up the white paper with a forward-looking view:
Why 2025 will reward alignment-first teams and how GAINS offers a roadmap for AI-powered, metric-led scale.Insights from the CEO
We did multiple interview calls with Jake Dunlap, the CEO at Skaled, in order to understand his perspective on The Alignment Gap. These conversations turned into a treasure of super interesting case studies and client stories, which helped greatly in creating the final asset.
We anchored the whitepaper around a pressing theme: The Alignment Gap—the disconnect across sales, marketing, enablement, and RevOps teams that leads to up to 30% revenue leakage.
Our structure was simple but deliberate:
Market Context
A data-backed overview of what’s happening across sales orgs today: longer sales cycles, declining net retention, rising CAC, and low pipeline visibility.Problem Definition
We unpacked three critical challenges facing revenue teams:Teams chasing different goals without a unified roadmap
Conflicting definitions for the same metrics (win rates, qualification, etc.)
Operational disconnects in increasingly hybrid setups
The Cost of Misalignment
A case study of a $35M tech company post-merger highlighted how different definitions of success across departments fractured decision-making and how one facilitated alignment session created significant forecast accuracy gains.The Solution: GAINS Framework
We extended the GAINS framework created by the Launch Mob team and added depth to it. GAINS is a strategic framework centered on five core metrics:Growth (Pipeline Velocity)
Acceleration (Sales Cycle Speed)
Impact (Conversion Rate)
Net Retention (Customer Growth)
Sales Productivity (Rep Efficiency)
For each metric, we broke down:
Common missteps
Tactical implementation plans
Case studies with tangible results (e.g., 126% pipeline increase, 15% lift in AE-sourced leads, and win rate improvements)
Looking Ahead
We wrapped up the white paper with a forward-looking view:
Why 2025 will reward alignment-first teams and how GAINS offers a roadmap for AI-powered, metric-led scale.Insights from the CEO
We did multiple interview calls with Jake Dunlap, the CEO at Skaled, in order to understand his perspective on The Alignment Gap. These conversations turned into a treasure of super interesting case studies and client stories, which helped greatly in creating the final asset.
The Outcome
The Outcome
The final whitepaper is research-backed, sharply written, and visually structured for executive audiences—exactly what Skaled needed to generate qualified interest and start meaningful conversations.
It acts as a top-of-funnel magnet that’s already positioning Skaled as a strategic partner in the PE-backed RevOps ecosystem and offers a reusable narrative foundation for webinars, sales decks, and email nurture flows. Priyanshi's background at Bain came in handy in this project. Converting founder thoughts into practical, tangible constructs that can be turned into IPs.
The final whitepaper is research-backed, sharply written, and visually structured for executive audiences—exactly what Skaled needed to generate qualified interest and start meaningful conversations.
It acts as a top-of-funnel magnet that’s already positioning Skaled as a strategic partner in the PE-backed RevOps ecosystem and offers a reusable narrative foundation for webinars, sales decks, and email nurture flows. Priyanshi's background at Bain came in handy in this project. Converting founder thoughts into practical, tangible constructs that can be turned into IPs.
What’s Next?
What’s Next?
This was a defined-scope engagement, but we’d be excited to collaborate again, especially on similar editorial or strategic content formats that sit at the intersection of consulting, storytelling, and sales enablement. This project showcases our ability to go deep into a sector, synthesize research into real insights, and create content pieces and assets that work hard for the brand, for leads, and for credibility.
This was a defined-scope engagement, but we’d be excited to collaborate again, especially on similar editorial or strategic content formats that sit at the intersection of consulting, storytelling, and sales enablement. This project showcases our ability to go deep into a sector, synthesize research into real insights, and create content pieces and assets that work hard for the brand, for leads, and for credibility.
The Pipal
The Pipal
Launch Mob - https://www.thelaunchmob.com/
Launch Mob - https://www.thelaunchmob.com/
Let's bring your vision to life.
Let's bring your vision to life.
Let's bring your vision to life.