The Brief
The Brief
Nurix is building AI-native solutions for modern B2B workflows, helping businesses automate repetitive decisions, streamline operations, and get more done with fewer tools.
As the brand geared up for scale, the next step was visibility. They wanted to show up where their customers were: LinkedIn. And not just to post but to build presence through thoughtful, brand-aligned content that could explain what Nurix does and why it matters.
That’s where we came in.
Nurix is building AI-native solutions for modern B2B workflows, helping businesses automate repetitive decisions, streamline operations, and get more done with fewer tools.
As the brand geared up for scale, the next step was visibility. They wanted to show up where their customers were: LinkedIn. And not just to post but to build presence through thoughtful, brand-aligned content that could explain what Nurix does and why it matters.
That’s where we came in.
The Challenge
The Challenge
B2B AI is still in its infancy, a space full of innovation but not always clarity.
The challenge with Nurix wasn’t a lack of product depth or vision; in fact, they knew exactly what they wanted. The real challenge was making that story digestible, repeatable, and strategic. We had to take complex messaging and turn it into content that spoke to Nurix’s audience: decision-makers navigating messy systems, fragmented tools, and scale pressures.
B2B AI is still in its infancy, a space full of innovation but not always clarity.
The challenge with Nurix wasn’t a lack of product depth or vision; in fact, they knew exactly what they wanted. The real challenge was making that story digestible, repeatable, and strategic. We had to take complex messaging and turn it into content that spoke to Nurix’s audience: decision-makers navigating messy systems, fragmented tools, and scale pressures.
The Approach
The Approach
We took full ownership of Nurix’s LinkedIn presence, from creative ideation to content execution and publishing.
Here’s what we built:
Content Strategy & System Setup
We began by outlining the core themes: product education, customer pain points, the future of AI-native systems, and Nurix’s role in shaping that.
Then we built out a repeatable content system:A calendar that incorporated 2 major tracks, promotional and industry commentary
Sub-workflows for captions, visuals, video edits, and approvals
A documentation layer to help the internal team track, adapt, and continue
We took full ownership of Nurix’s LinkedIn presence, from creative ideation to content execution and publishing.
Here’s what we built:
Content Strategy & System Setup
We began by outlining the core themes: product education, customer pain points, the future of AI-native systems, and Nurix’s role in shaping that.
Then we built out a repeatable content system:A calendar that incorporated 2 major tracks, promotional and industry commentary
Sub-workflows for captions, visuals, video edits, and approvals
A documentation layer to help the internal team track, adapt, and continue
Post Creation & Publishing
From thought-led text posts and insight-driven carousels to light explainer videos, we crafted content that stayed close to the Nurix voice: crisp, curious, and problem-solving
Every piece of content aimed to do two things:
Build clarity about what Nurix does
Drive home why that matters now
We also ensured brand consistency in visual direction, working within the Nurix design system, tone, and platform conventions. The Nurix team was very sure about how they don't just want to show robots while talking about AI. Therefore, we really had to think of unique ways of showing it, and that's how one of our most favorite assets was created—the customer chat video that you can see below.
The Outcome
The Outcome
In just a few days, Nurix’s LinkedIn went from quiet to consistent, now with 14K+ followers and a well-defined presence in the B2B AI ecosystem.
But more importantly, the systems are in place. Nurix now has a scalable content engine that doesn’t rely on guesswork; it's structured, intentional, and ready to grow.
In just a few days, Nurix’s LinkedIn went from quiet to consistent, now with 14K+ followers and a well-defined presence in the B2B AI ecosystem.
But more importantly, the systems are in place. Nurix now has a scalable content engine that doesn’t rely on guesswork; it's structured, intentional, and ready to grow.
What’s Next?
What’s Next?
This project has wrapped for now, but we’re excited to see how Nurix continues to shape the AI-native SaaS conversation, and we’d love to team up again as new content formats or channels open up. This project showcases our ability to adapt quickly to emerging industries and build content systems that work for the brand and for the business.
This project has wrapped for now, but we’re excited to see how Nurix continues to shape the AI-native SaaS conversation, and we’d love to team up again as new content formats or channels open up. This project showcases our ability to adapt quickly to emerging industries and build content systems that work for the brand and for the business.
The Pipal
The Pipal
Ankita - Writer
Amit - Editor/Designer
Ankita - Writer
Amit - Editor/Designer
Let's bring your vision to life.
Let's bring your vision to life.
Let's bring your vision to life.