Rajesh Gouri x The Pipal Collective
Rajesh Gouri x The Pipal Collective
Helping a founder sharpen his voice and show up with clarity
Helping a founder sharpen his voice and show up with clarity
Brand Strategy
Social Media
Visual Identity
The Brief
The Brief
Rajesh Gouri is a founder, growth marketer, and advisor who has helped scale several early-stage startups. With years of operator experience and a refreshingly no-fluff lens on startup growth, Rajesh had plenty to say; he just needed a way to say it consistently.
He reached out to us to build his personal brand on LinkedIn. The goal was clear: establish himself as a credible voice in the world of startup growth and do it in a way that felt authentic—no performance, no posturing.
Rajesh Gouri is a founder, growth marketer, and advisor who has helped scale several early-stage startups. With years of operator experience and a refreshingly no-fluff lens on startup growth, Rajesh had plenty to say; he just needed a way to say it consistently.
He reached out to us to build his personal brand on LinkedIn. The goal was clear: establish himself as a credible voice in the world of startup growth and do it in a way that felt authentic—no performance, no posturing.
The Challenge
The Challenge
Rajesh was already doing the work. But in a world flooded with generic LinkedIn advice and templatized content, his challenge was about showing up with consistency and staying true to his tone—sharp, insightful, and real.
He wasn’t looking for a growth hack or a content sprint. He wanted to build recall among early-stage founders and growth marketers and create content that felt like a natural extension of who he was: casual, clear, and quietly confident.
Rajesh was already doing the work. But in a world flooded with generic LinkedIn advice and templatized content, his challenge was about showing up with consistency and staying true to his tone—sharp, insightful, and real.
He wasn’t looking for a growth hack or a content sprint. He wanted to build recall among early-stage founders and growth marketers and create content that felt like a natural extension of who he was: casual, clear, and quietly confident.
The Approach
The Approach
We started with a deep-dive sprint to understand Rajesh’s point of view, audience, and unique edge. From that, we arrived at a structured brand narrative and three core content themes:
Founder POV: Personal reflections from building and scaling
Growth Playbook: Tactical frameworks, field-tested by Rajesh himself
Behind-the-Scenes: Honest takes on what’s working and what’s not
With the themes in place, we kicked off a 12-week content sprint, planning, writing, and publishing a mix of text posts, carousels, and image-led pieces. The highlight? A post called the Retention Cheatsheet is a straight-talking breakdown of how to think about retention in early-stage products. That post alone helped position Rajesh as someone who doesn’t just talk about growth; he lives it.
We worked in weekly sprints, reviewed content collaboratively, and made sure every piece sounded like Rajesh—not templatized, not overly polished. The idea was to make it feel like a conversation over coffee—grounded, actionable, and high on signal.
We started with a deep-dive sprint to understand Rajesh’s point of view, audience, and unique edge. From that, we arrived at a structured brand narrative and three core content themes:
Founder POV: Personal reflections from building and scaling
Growth Playbook: Tactical frameworks, field-tested by Rajesh himself
Behind-the-Scenes: Honest takes on what’s working and what’s not
With the themes in place, we kicked off a 12-week content sprint, planning, writing, and publishing a mix of text posts, carousels, and image-led pieces. The highlight? A post called the Retention Cheatsheet is a straight-talking breakdown of how to think about retention in early-stage products. That post alone helped position Rajesh as someone who doesn’t just talk about growth; he lives it.
We worked in weekly sprints, reviewed content collaboratively, and made sure every piece sounded like Rajesh—not templatized, not overly polished. The idea was to make it feel like a conversation over coffee—grounded, actionable, and high on signal.
The Outcome
The Outcome
By the end of the 12 weeks, Rajesh wasn’t just getting more engagement; he was getting remembered.
Peers and fellow founders began referencing his content in conversations. Friends messaged him saying, “Hey, I saw your post loved that retention breakdown.” That’s the kind of impact we were going for. Subtle, but sticky.
His LinkedIn feed now had a distinct voice, a visual style (complete with a signature “Growth Cracker” badge), and a clear narrative.
The positioning had landed.
By the end of the 12 weeks, Rajesh wasn’t just getting more engagement; he was getting remembered.
Peers and fellow founders began referencing his content in conversations. Friends messaged him saying, “Hey, I saw your post loved that retention breakdown.” That’s the kind of impact we were going for. Subtle, but sticky.
His LinkedIn feed now had a distinct voice, a visual style (complete with a signature “Growth Cracker” badge), and a clear narrative.
The positioning had landed.
WhatsApp Chat with Rajesh
WhatsApp Chat with Rajesh
What’s Next?
What’s Next?
While this was a defined engagement, the foundation we set continues to serve Rajesh. He now has a voice, a structure, and a strategy—tools he can carry forward as he continues to build in public.
This project showed us that personal branding, when done right, isn’t about trying to be everywhere; it's about knowing exactly how to show up, and for whom.
While this was a defined engagement, the foundation we set continues to serve Rajesh. He now has a voice, a structure, and a strategy—tools he can carry forward as he continues to build in public.
This project showed us that personal branding, when done right, isn’t about trying to be everywhere; it's about knowing exactly how to show up, and for whom.
Let's bring your vision to life.
Let's bring your vision to life.
Let's bring your vision to life.