Rajesh Gouri x The Pipal Collective
Rajesh Gouri x The Pipal Collective
Helping a founder sharpen his voice and show up with clarity
Helping a founder sharpen his voice and show up with clarity
Brand Strategy
Social Media
Website
Communications
Visual Identity
The Brief
The Brief
Rajesh Gouri is a founder, growth marketer, and advisor who has helped scale several early-stage startups. With years of operator experience and a refreshingly no-fluff lens on startup growth, Rajesh had plenty to say; he just needed a way to say it consistently.
He reached out to us to build his personal brand on LinkedIn. The goal was clear: establish himself as a credible voice in the world of startup growth, and do it in a way that felt authentic, no performance, no posturing.
Rajesh Gouri is a founder, growth marketer, and advisor who has helped scale several early-stage startups. With years of operator experience and a refreshingly no-fluff lens on startup growth, Rajesh had plenty to say; he just needed a way to say it consistently.
He reached out to us to build his personal brand on LinkedIn. The goal was clear: establish himself as a credible voice in the world of startup growth, and do it in a way that felt authentic, no performance, no posturing.
The Challenge
The Challenge
Rajesh was already doing the work. But in a world flooded with generic LinkedIn advice and templated content, his challenge was about showing up with consistency and staying true to his tone - sharp, insightful, and real.
He wasn’t looking for a growth hack or a content sprint. He wanted to build recall among early-stage founders and growth marketers, and create content that felt like a natural extension of who he was, casual, clear, and quietly confident.
Rajesh was already doing the work. But in a world flooded with generic LinkedIn advice and templated content, his challenge was about showing up with consistency and staying true to his tone - sharp, insightful, and real.
He wasn’t looking for a growth hack or a content sprint. He wanted to build recall among early-stage founders and growth marketers, and create content that felt like a natural extension of who he was, casual, clear, and quietly confident.
The Approach
The Approach
We started with a deep-dive sprint to understand Rajesh’s point of view, audience, and unique edge. From that, we arrived at a structured brand narrative and three core content themes:
Founder POV: Personal reflections from building and scaling
Growth Playbook: Tactical frameworks, field-tested by Rajesh himself
Behind-the-Scenes: Honest takes on what’s working, what’s not
With the themes in place, we kicked off a 12-week content sprint planning, writing, and publishing a mix of text posts, carousels, and image-led pieces. The highlight? A post called the Retention Cheatsheet is a straight-talking breakdown of how to think about retention in early-stage products. That post alone helped position Rajesh as someone who doesn’t just talk about growth, he lives it.
We worked in weekly sprints, reviewed content collaboratively, and made sure every piece sounded like Rajesh, not templated, not overly polished. The idea was to make it feel like a conversation over coffee grounded, actionable, and high on signal.
We started with a deep-dive sprint to understand Rajesh’s point of view, audience, and unique edge. From that, we arrived at a structured brand narrative and three core content themes:
Founder POV: Personal reflections from building and scaling
Growth Playbook: Tactical frameworks, field-tested by Rajesh himself
Behind-the-Scenes: Honest takes on what’s working, what’s not
With the themes in place, we kicked off a 12-week content sprint planning, writing, and publishing a mix of text posts, carousels, and image-led pieces. The highlight? A post called the Retention Cheatsheet is a straight-talking breakdown of how to think about retention in early-stage products. That post alone helped position Rajesh as someone who doesn’t just talk about growth, he lives it.
We worked in weekly sprints, reviewed content collaboratively, and made sure every piece sounded like Rajesh, not templated, not overly polished. The idea was to make it feel like a conversation over coffee grounded, actionable, and high on signal.
The Outcome
The Outcome
By the end of the 12 weeks, Rajesh wasn’t just getting more engagement he was getting remembered.
Peers and fellow founders began referencing his content in conversations. Friends messaged him saying, “Hey, I saw your post loved that retention breakdown.” That’s the kind of impact we were going for. Subtle, but sticky.
His LinkedIn feed now had a distinct voice, a visual style (complete with a signature “Growth Cracker” badge), and a clear narrative.
The positioning had landed.
By the end of the 12 weeks, Rajesh wasn’t just getting more engagement he was getting remembered.
Peers and fellow founders began referencing his content in conversations. Friends messaged him saying, “Hey, I saw your post loved that retention breakdown.” That’s the kind of impact we were going for. Subtle, but sticky.
His LinkedIn feed now had a distinct voice, a visual style (complete with a signature “Growth Cracker” badge), and a clear narrative.
The positioning had landed.
What’s Next?
What’s Next?
While this was a defined engagement, the foundation we set continues to serve Rajesh. He now has a voice, a structure, and a strategy tools he can carry forward as he continues to build in public.
This project showed us that personal branding, when done right, isn’t about trying to be everywhere, it's about knowing exactly how to show up, and for whom.
While this was a defined engagement, the foundation we set continues to serve Rajesh. He now has a voice, a structure, and a strategy tools he can carry forward as he continues to build in public.
This project showed us that personal branding, when done right, isn’t about trying to be everywhere, it's about knowing exactly how to show up, and for whom.
Let's bring your vision to life.
© Priyanshi Poddar 2024
Let's bring your vision to life.
© Priyanshi Poddar 2024
Let's bring your vision to life.
© Priyanshi Poddar 2024